[ capabilities ]
From positioning to partnerships, I bring clarity and alignment to how brands are shaped, experienced and communicated.
I work across brand, marketing and communications to define direction and create cohesion across the different disciplines and touchpoints that shape a brand’s identity and image.
I can lead the strategic work directly, work alongside existing teams and agencies, or help identify and brief the right specialist support. This integrated approach brings the right expertise together around a clear brand direction — from developing brand architecture and campaign concepts to shaping content, communications and experiential strategy.
Brand Foundations
Clarifying brand identity, positioning, messaging, and storytelling direction supporting clarity, relevance, and long-term differentiation. This work often forms the foundation for rebrands and brand refreshes, content and communications strategy, marketing campaigns, partnerships, and experiences.
Campaign, Activation & Partnership Strategy
Designing campaign frameworks, brand activation concepts, strategic partnerships, cultural programming, and brand activations. I identify creative opportunities, shape the overarching vision and direction while collaborating with teams and specialists on execution.
Communications & PR Strategy
Defining brand narratives, identifying strategic and organic opportunities for press and cultural resonance. Designing stories that gain traction and establish calm authority while aligning with desired brand image and business goals.
Digital & E-Commerce Strategy
Providing strategic oversight and direction across digital and e-commerce ecosystems through website experience, UX, and product storytelling through copywriting and content. Ensuring consistency of brand expression throughout the digital consumer journey.
Explore a few suggested ways of working here
[ experience ]
Another A Story; Another Box Story | London, UK
Global Communications, Content & Brand Manager
Independently managed all internal and external communication, social media content strategy & management, and rebrand strategy and execution for luxury events agency and bespoke gifting mailer agency.
- Developed creative and capture strategy for events and campaigns, working hands-on with photographers and videographers from briefing through delivery.
- Owned social media content production and platform management for @anotherastory and @anotherboxstory
- Owned both agency rebrand projects, sizzle reel creation, company content teaser and pre-launch strategy, and website redesigns for both Another A Story and Another Box Story.
- Managed external creative partners and agencies across rebrand design, social media content, and web development, ensuring consistency with brand narrative and positioning.
Clients included: Jacquemus · YSL Beauty · Coach · Clarins · Abercrombie & Fitch · TIRTIR · Origins · Garnier
Bacchus Agency | London, UK
Luxury Design, Real Estate & Architecture Public Relations
- Press monitoring and clipping
- Industry, trend, and outlet research
- Ideate communications campaigns and media outreach strategy
Clients included: RH England · RH Paris · August Collection · Squire & Partners · Chelsea Barracks
Williams Sonoma Home | San Francisco, CA
Assistant Manager, Website Merchandise Marketing
- Partnered cross-functionally with buyers, creative, and digital teams to launch seasonal product and content initiatives
- Managed seasonal cycles and new collection and partnership launches, overseeing photography and content production across print and digital
- Supported a cohesive e-commerce experience by aligning product, content, and campaign execution
Orphmedia | New York, NY
Digital Project Manager, Hospitality Accounts
- Worked directly with the CEO and founder to manage hospitality client relationships and end-to-end website design and development projects
- Provided organizational structure and creative and strategic direction across project lifecycles, from discovery through launch
- Managed website content and ensured brand and communications alignment across digital touchpoints
Featured clients: Opus Hotel Vancouver · Level Hotels
Richmond American University, London | London, UK
Master of Arts Degree in Luxury Brand Management
- Branding & identity development, brand positioning, and market research
- Luxury brand marketing, integrated sales and marketing strategy, and consumer profiling
- Strategic communications, internal brand stakeholder management, and narrative alignment
- Retail strategy and design, alongside integrated digital and content strategy
Additional International Study
EDHEC Business School | Nice, France
Business of Luxury Summer Course
- Immersive coursework exploring luxury brand strategy, heritage, and international market dynamics in the context of the Côte d’Azur
UAL: London College of Fashion | London, UK
Consumer Psychology Short Course
- Coursework examining the psychological principles and phenomenons behind brand and consumer behavior through the lens of design.
