TRICIA
GRANT
Brand Strategy Consultant
[ about ]
As an independent strategist & founder of TJG Collective Ltd, I work with hospitality, lifestyle & design-led brands to define their concept, positioning and narrative, and shape how a brand is designed to be experienced. I create a clear strategic foundation for long-term development, so every touchpoint that follows feels cohesive and intentional.
With a decade of interdisciplinary experience across in-house and agency environments, I connect commercial ambition with creative brand direction. My work spans global and boutique businesses across industries and international markets.
[ ways of working ]
Strategic Advisory
Working alongside founders, leadership and partners, I bring clarity and alignment as a concept takes form. Supporting both focused projects and longer-term development, I define brand direction across disciplines and channels, creating a foundation for cohesion and consistency as a brand evolves.
Integrated Approach
As projects develop, I can help identify and bring in the right creative and specialist support — from PR and content to design and experiential — or work alongside the agencies and partners already in place. I help shape briefs, connect disciplines and provide strategic direction across the work, ensuring each partner understands the wider brand and that communications and creative output remain cohesive and consistent from concept through to execution.
