[ expertise ]
From positioning to partnerships, I help brands move with clarity, alignment, and impact.
I work with brands and agencies to clarify positioning, shape compelling narratives, and build strategies that connect across channels. I act as a strategic partner embedded alongside leadership, guiding brand, marketing, and communications while ensuring alignment across internal teams and external specialists.
I provide advisory, project-based, or fractional support tailored to your brand, with a curated global network of experts across content, PR, design, events, and influencer marketing ready to plug in as needed. Explore a few suggested ways of working here.

[ capabilities ]
Brand Strategy & Narrative
Clarifying brand positioning, messaging, and storytelling direction to create focus, relevance, and long-term differentiation. This work often forms the foundation for rebrands and brand refreshes, content and communications strategy, marketing campaigns, partnerships, and experiences.
Campaign, Activation & Partnership Strategy
Designing campaign frameworks, brand activation concepts, partnership ideas, and events. I shape the overarching vision and direction while collaborating with teams and specialists on execution.
Communications & PR Strategy
Defining external narratives, press positioning, and cultural collaboration strategy. My focus is on building visibility and credibility while ensuring communications align with brand identity and business goals.
Digital & E-Commerce Strategy
Providing strategic direction across digital and e-commerce ecosystems – from website experience, UX, and copywriting to content strategy, customer journey, and product storytelling – ensuring consistency across brand and commercial touchpoints.
[ experience ]
Another A Story; Another Box Story | London, UK
Global Communications, Content & Brand Manager
Independently managed all internal and external communication, social media content strategy & management, and rebrand strategy and execution for luxury events agency and bespoke gifting mailer agency.
- Developed creative and capture strategy for events and campaigns, working hands-on with photographers and videographers from briefing through delivery.
- Owned social media content production and platform management for @anotherastory and @anotherboxstory
- Owned both agency rebrand projects, sizzle reel creation, company content teaser and pre-launch strategy, and website redesigns for both Another A Story and Another Box Story.
- Managed external creative partners and agencies across rebrand design, social media content, and web development, ensuring consistency with brand narrative and positioning.
Clients included: Jacquemus · YSL Beauty · Coach · Clarins · Abercrombie & Fitch · TIRTIR · Origins · Garnier

Bacchus Agency | London, UK
Luxury Design, Real Estate & Architecture Public Relations
- Press monitoring and clipping
- Industry, trend, and outlet research
- Ideate communications campaigns and media outreach strategy
Clients included: RH England · RH Paris · August Collection · Squire & Partners · Chelsea Barracks

Richmond American University, London | London, UK
Master of Arts Degree in Luxury Brand Management
- Branding & identity development, brand positioning, and market research
- Luxury brand marketing, integrated sales and marketing strategy, and consumer profiling
- Strategic communications, internal brand stakeholder management, and narrative alignment
- Retail strategy and design, alongside integrated digital and content strategy
Additional International Study
EDHEC Business School | Nice, France
Summer Course in the Business of Luxury
- Immersive coursework exploring luxury brand strategy, heritage, and international market dynamics in the context of the Côte d’Azur

Williams Sonoma Home | San Francisco, CA
Assistant Manager, Website Merchandise Marketing
- Partnered cross-functionally with buyers, creative, and digital teams to launch seasonal product and content initiatives
- Managed seasonal cycles and new collection and partnership launches, overseeing photography and content production across print and digital
- Supported a cohesive e-commerce experience by aligning product, content, and campaign execution

Orphmedia | New York, NY
Digital Project Manager, Hospitality Accounts
- Worked directly with the CEO and founder to manage hospitality client relationships and end-to-end website design and development projects
- Provided organizational structure and creative and strategic direction across project lifecycles, from discovery through launch
- Managed website content and ensured brand and communications alignment across digital touchpoints
Featured clients: Opus Hotel Vancouver · Level Hotels
