[ expertise ]
From positioning to partnerships, I help brands move with clarity, alignment, and impact.
I work with brands and agencies to clarify positioning, shape compelling narratives, and build strategies that connect across channels. I act as a strategic partner embedded alongside leadership, guiding brand, marketing, and communications while ensuring alignment across internal teams and external specialists.
I provide advisory, project-based, or fractional support tailored to your brand, with a curated global network of experts across content, PR, design, events, and influencer marketing ready to plug in as needed. Explore a few suggested ways of working here.
[ capabilities ]
Brand Strategy & Narrative
Clarifying brand positioning, messaging, and storytelling direction to create focus, relevance, and long-term differentiation. This work often forms the foundation for rebrands and brand refreshes, content and communications strategy, marketing campaigns, partnerships, and experiences.
Campaign, Activation & Partnership Strategy
Designing campaign frameworks, brand activation concepts, partnership ideas, and events. I shape the overarching vision and direction while collaborating with teams and specialists on execution.
Communications & PR Strategy
Defining external narratives, press positioning, and cultural collaboration strategy. My focus is on building visibility and credibility while ensuring communications align with brand identity and business goals.
Digital & E-Commerce Strategy
Providing strategic direction across digital and e-commerce ecosystems – from website experience, UX, and copywriting to content strategy, customer journey, and product storytelling – ensuring consistency across brand and commercial touchpoints.
Tricia Grant 